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Creating a Successful Value Proposition
BSVP On-Site: Creating a Successful Value Proposition. Don Rigali, Rigali Packaging, gets to the core of why customers hire one company over the next. Businesses approach new customers in 3 primary ways. Capabilities, General Value Proposition & Customer Specific Value Proposition. VIDEO Don Rigali, gets to the basics of marketing…. Continue reading
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Video Testimonials: How to Get Your Clients to Sell For You
BSVP On-Site: Video Testimonials: How to Get Your Customers to Sell For You. 5 Steps to Great Video Testimonials In addition to producing and hosting BSVP On-Site, Bruce Himmelblau is a video producer and YouTube Strategist. When you have a customer who lets you know how great your product or… Continue reading
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Success is in the Follow Up
If you had to rate businesses in general, what would your rate them in regards to follow up? Would you give business an A? Probably, more like a C or a D. Roch Tranel from Tranel Financial Group in Libertyville, IL offers a quick presentation on the importance of following… Continue reading
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Social Media Engagement Using Video
This week BSVP On-Site YouTube Strategist, Bruce Himmelblau talks with Videologist, Grant Crowell (http://www.grantcrowell.com) about what social media engagement really means and how video mobile video apps such as Vine, Instagram or YouTube play a role in reaching your audience. Engagement is more than passive watching and sharing. For social… Continue reading
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YouTube Content Marketing: Create, Curate, Spectate
Presentation for the Lake Forest/Lake Bluff Chamber of Commerce. I wish to thank all of those that came out to my “Mind Your Business” presentation on video marketing and YouTube strategy. I was able to cover a lot, from how to search Google and YouTube smarter and faster, to how… Continue reading
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BSVP On-Site: Greg Jarboe on YouTube Watch Time
Tweet BSVP On-Site at SES Chicago with Greg Jarboe, president of SEO-PR and author of “YouTube and Video Marketing in one hour a day”. Bruce Himmelblau discusses how YouTube has added Watch Time to it’s ranking algorithm. Watch Time is the amount of time a viewer spends watching a particular… Continue reading
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BSVP On-Site with the Steadicam & Merlin
We have been covering NAB (National Association of Broadcasters) in Las Vegas for WEVA News for seven years. Our very first interview back in 2005 was with Garrett Brown when he introduced the Merlin camera stabilizer for handheld cameras. We now launch BSVP On-Site, a video blog the goes behind… Continue reading
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Nothing but Blue Skies for Lake Bluff Video Guru
I was honored to be featured in a recent article in the Lake Forester, a division of the Chicago Sun-Times. Due to space limitations, the article had to be trimmed. Here is the complete interview. How did you first become aware that you had the skills to create a… Continue reading
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Does your marketing video meet YouTube’s new guidelines? Pt. 1
Part I: Programming & Producing Recently YouTube released their new Creator Playbook that outlined best practices for producing marketing videos for YouTube. Here are six main points for small businesses who want to create compelling and effective marketing and informational videos. 1. Engage: Create content that engages your viewer more than… Continue reading
