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marketing
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Creating a Successful Value Proposition
BSVP On-Site: Creating a Successful Value Proposition. Don Rigali, Rigali Packaging, gets to the core of why customers hire one company over the next. Businesses approach new customers in 3 primary ways. Capabilities, General Value Proposition & Customer Specific Value Proposition. VIDEO Don Rigali, gets to the basics of marketing…. Continue reading
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How do You Keep in Touch with Your Customers?
https://www.bsvp.com BSVP On-Site asks the question, How do you keep in touch with your customers? We live in a digital age, where everyone believes that the digital communications, Facebook, social media, email can take the place of personal contact. It can’t. The life’s blood of local business is the people… Continue reading
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Social Media Engagement Using Video
This week BSVP On-Site YouTube Strategist, Bruce Himmelblau talks with Videologist, Grant Crowell (http://www.grantcrowell.com) about what social media engagement really means and how video mobile video apps such as Vine, Instagram or YouTube play a role in reaching your audience. Engagement is more than passive watching and sharing. For social… Continue reading
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How to leverage the Super Bowl Ad audience
The average cost of single 30 second spot during the Super Bowl in 2014 was $4 million, up from $3.8 million in 2013 and $3.6 million in 2012. But that’s how much it costs to put it on the air, not what it costs to produce it. With that kind… Continue reading
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What Do You Use to Keep up with Your Industry?
Competition can be tough. So, what are you doing to keep up with the news and trends in your business? The business owners and marketing professionals from finance, real estate, manufacturing, food services, business management, website design and executive coaching give tips on what they use to keep up with… Continue reading
/ marketing, Podcast Series: BSVP On-Site, video, Video Marketing, YouTube
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YouTube Content Marketing: Create, Curate, Spectate
Presentation for the Lake Forest/Lake Bluff Chamber of Commerce. I wish to thank all of those that came out to my “Mind Your Business” presentation on video marketing and YouTube strategy. I was able to cover a lot, from how to search Google and YouTube smarter and faster, to how… Continue reading
/ Chamber of Commerce, Lake Forest, marketing, production, editing, Chicago, SEO, video, Video Marketing, web video marketing, YouTube
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Video & YouTube Content Marketing Strategy
Highlights from the Video and YouTube Content Marketing Strategy presentation at the Media Marketing Conference. – 3 steps to successful video marketing – Bruce Himmelblau has a background in documentary filmmaking and marketing as well as video. As a full service video production company and YouTube Strategists, Blue Sky Video… Continue reading
/ Chamber of Commerce, marketing, production, editing, Chicago, SEO, video, YouTube
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6 ways to improve your YouTube channel with Tent-Pole Programming
The reason why advertisers and media channels release their specials around a specific event is because public interest peaks during those periods. The strategy is to get their content in front people during the pre-buzz stage. So that when the event hits, they’re are in the minds of the viewer of shopper.
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How to create your own Super Bowl styled ad
So now that the Super Bowl is over and people are searching the web to see the spots that they missed or the ones they want to see again. This is the time to release your own “Super Bowl Ad”.