Home / Seminars, Workshops & Presentations – Video Marketing for Business

 

Video Marketing for Business Workshops and Free Presentations

New SBDC Video Marketing Series: Spring 2019

Promoting Your Business with YouTube

By 2020, 80% of Internet traffic will be video based. Video content has exploded across all the major social media platforms and YouTube has staked its claim as the second largest search engine, Google being #1.

Our three-part series will teach you how to take advantage of this powerful phenomenon and leverage YouTube to drive customers to your business.

Part 1 – Creating Your Business YouTube Channel – April 2, 2019

The first part of the series will guide you through setting up a YouTube channel that will help grow your business. This workshop will provide step-by-step instruction on how to create your YouTube account and optimize your channel for better search and discovery. You will also learn essential strategies for channel creation, how to design artwork and shares tips for using YouTube cards and captions. Topics include channel creation essentials, designing watermarks and channel icons, creating and managing a playlist, uploading custom captions, managing multiple channels.

Part 2 – Producing Exciting YouTube Content – April 16, 2019

The second part of the series covers business and technical aspects of posting YouTube content. The workshop will help define your target audience and set goals for your channel. The class will also cover basic video production techniques for pre-recorded and live video, introduce editing platforms and encode, and upload videos to YouTube. Topics include working in creator studio, relevant YouTube trends, uploading video content, live streaming on YouTube.

Part 3 – Reaching Your Audience – April 30, 2019

The third part in the series shows you how to build up your subscriber base and convert clicks into action or commerce. Discover how to define key performance indicators that matter to your business and use channel analytics to gain insights into your channel and individual videos to reach your goals and get results. Topics include interacting with your community, promotion strategies for a YouTube channel, the YouTube partner program, YouTube ads, embedding videos on a website and repurposing content.

—————-Get notified about my presentations, seminars & workshops

PAST PROGRAMS

December 7, 2018 – Using LinkedIn Video to Create Brand Awareness, Thought Leadership and Lead Generation
Conversations For Success Networking, Vernon Hills, IL

November 7, 2018 Connect with Your Business Prospects Through Live Video
SBDC,  CLC, Vernon Hills, IL

October 3, 2018 YouTube Marketing for Business
SBDC Continuing Education, CLC Vernon Hills

September 5, 2018 – Video Production and Content Marketing
SBDC Continuing Education, CLC Vernon Hills

August 24 – 26, 2018 – Content Creation to Build and Grow Your I.T. Business
I.T. Owners Compass

July 19, 2018 – Getting Business to Know, Like and Trust You utilizing Video Marketing Strategies
Bob Burg wrote in “The Go-Giver” “All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
Adding video into your marketing and sales strategies can increase your community and build your referral network.
Freedom One Networking, Libertyville, IL

May 2, 2018 – Connect with Your Business Prospects Through Live Video
SBDC,  CLC, Vernon Hills, IL

April 14, 2018 – Beyond the YouTube Playbook
NAB Post|Production Campus, Las Vegas

April 10, 2018 – Social Media
NAB Post|Production World, Las Vegas

April 4, 2018 – YouTube Marketing for Business
SBDC Continuing Education

March 7, 2018 – Video Production and Content Marketing
SBDC Continuing Education

November 8, 2017 – Connect with Your Business Prospects through Live Video
SBDC Continuing Education

Looking for ways to boost engagement and connect with your audience?
This workshop will outline the opportunities of using live video to reach new clients, support current clients and improve customer engagement. Platforms covered include Facebook, Instagram, Twitter, Periscope, YouTube, Snapchat and more.
Bring a laptop or smartphone to maximize your value from this workshop.

October 27, 2017 – Mobile Video & Facebook Marketing
B4Work Networking – Mind Your Business Series – Lake Forest/Lake Bluff Chamber of Commerce

October 25, 2017 – Video Marketing – How to Close More Sales with Video
SBAC Lake County

October 18, 2017 – YouTube Marketing for Small Businesses
SBDC Continuing Education

October 17, 2017 – Video Marketing – How to Close Sales with Video
SBAC Lake County

October 6, 2017 – How to Use Live & Pre-recorded Video in Public Relations
PR Council of Lake County

September 13, 2017 – Video Production and Content Marketing
SBDC Continuing Education