Nothing but Blue Skies for Lake Bluff Video Guru

I was honored to be featured in a recent article in the Lake Forester, a division of the Chicago Sun-Times. Due to space limitations, the article had to be trimmed.   Here is the complete interview. How did you first become aware that you had the skills to create a business based on something that …

Does your marketing video meet YouTube’s new guidelines? Pt. 2

Pt. II: Publishing & Optimization I recently wrote about how YouTube is making it easier for businesses to get exposure by releasing the YouTube Creator Playbook. A basic “How To” guide to getting your video higher search engine rankings. By following the playbook, your video can not only rank higher in Google searches, but also …

Fashion Shoot and Promo

Photos from the video shoot we did this week highlighting Tony Odisho’s line of hair extensions. This video shoot was a great chance to use our Redrock Micro M2 Encore Indie Bundle lens adaptor attached to our Panasonic P2 camera. Where most filmmakers are going the DSLR route, we have found that we prefer to stick …

Does your marketing video meet YouTube’s new guidelines? Pt. 1

Part I: Programming & Producing Recently YouTube released their new Creator Playbook that outlined best practices for producing marketing videos for YouTube. Here are six main points for small businesses who want to create compelling and effective marketing and informational videos. 1. Engage: Create content that engages your viewer more than sells to your viewer. Your …

No Business Like Local Business

Every other year the towns of Lake Forest & Lake Bluff (& Knollwood) produce an original musical called “Community Capers.” It is written, directed and performed by non-professionals from the villages. “No Business Like Local Business” is a celebration of independent retail operations in small towns everywhere. In addition to the live performances that poke …

Patch Passport VIDEO: Hidden Gem – The Popcorn Factory Patch Passport VIDEO: Hidden Gem – The Popcorn Factory

By Bruce Himmelblau Best known for its online service, there is a store open to consumers at the company’s Lake Forest address. The Popcorn Factory has been part of the unincorporated area of Lake Forest for more than 30 years, residing at 13970 W. Laurel Drive. Over that time, the company has expanded to incorporate …

Indie Film Nation – Fordson: Faith, Fasting, Football

Rashid Ghazi (Director) of Fordson (USA) Interview with Rashid Ghazi (Director) of Fordson: Faith, Fasting, Football (USA) a feature length documentary film that follows four talented high school football players from Dearborn, Michigan as they gear up for their big senior year rivalry game during the last ten days of Ramadan, a month when Muslims …

Indie Film Nation – Last Fast Ride

Lilly Scourtis Ayers (director) and Danielle Bernal (associate producer) of Last Fast Ride (USA) Indie Film Nation Video Podcast #045: Interview with Lilly Scourtis Ayers(director) and Danielle Bernal (associate producer) of Last Fast Ride (2011), USA, documentary feature film recorded during the film’s world premiere in the documentary competition of the Slamdance Film Festival 2011. …