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NAB News Minute: Marketing
to Corporate Clients
May 03, 2005
Sarasota, FL - What
are the inside secrets of marketing to corporate clients? How can videographers
grab the attention (and more business) from corporate account executives? Fresh
insights into corporate video were gleaned from the industry panel discussion,
"Freelancers, Meet Your Next Employer," held at the recent NAB 2005
Post/Production World Conference in Las Vegas.
The roundtable of seasoned corporate in-house studio managers, who shared their
secrets on finding and selecting independent contractors, included William
Avgerakis, director of The MultiMedia Group, American Institute of CPAs.
In this WEVA NAB News Minute, Avgerakis, outlines what he looks for in a
videographer's demo reel from a corporate employer's point of view. Click
Here. (WEVA membership password required to view this WEVA-TV segment.
Once inside, go to the WEVA-TV Forum to view this and other marketing and
creativity segments. Allow for QuickTime download.)
Several WEVA NAB News Minute videos are now uploaded on the WEVA Industry News
section of the WEVA website, with more to come, including those being produced
exclusively for WEVA-TV, a password-protected (members only) section of the WEVA
International website.
WEVA’s "NAB News Minute," produced by WEVA International member,
Bruce Himmelblau, is a service of the Wedding & Event Videographers
Association International (WEVA). The largest trade association for professional
wedding and event videographers, WEVA International is dedicated to advancing
the professional interests of videographers worldwide through continuing
education, technical support, group benefits, advocacy committees and
professional development training. For more information regarding professional
videography and WEVA International activities and membership, including the WEVA
Institute, the 7th Annual
WEVA Town Meeting Tour (March/April), and the 15th
Annual WEVA EXPO (August 8-11, 2005), visit www.weva.com, or contact the
association office at 941-923-5334 or email: info@weva.com
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