Corporate Communications & EPKs » video

WEVA News: SES Chicago – ReelSEO

admin — Mon, 13 Dec 2010 20:18:09 +0000

In part 1 of this 2 part interview, Grant Crowell, videologist talks about ReelSEO (www.reelseo.com) and how to use video to improve Search Engine Optimization (SEO) rankings on Google, Yahoo!, YouTube and more.

WEVA News covers produces and services that interest the independent videographer worldwide.
Sponsored by WEVA, International, www.weva.com
Produced by Bruce Himmelblau

WEVA News: SES Chicago – SEO-PR

admin — Mon, 06 Dec 2010 19:57:26 +0000

In part 1 of this 2 part interview with Byron Gordon from SEO-PR (www.seo-pr.com), he discusses methods used to promote SES 2010 world tour as well as low-cost methods of using video to promote business online.

WEVA News covers produces and services that interest the independent videographer worldwide.
Sponsored by WEVA, International, www.weva.com
Produced by Bruce Himmelblau

Your video is a reflection of your business.

admin — Thu, 16 Sep 2010 12:00:02 +0000

You are what you eat, the clothes make the (wo)man, the quality of the video on your website reflects the quality of your business.
Uploading poor quality videos from your webcam may be OK for personal use, but posting a video with bad lighting, shaky or random framing and poor audio is not acceptable for serious businesses. Posting amateurish videos is an gives the appearance that your business doesn’t care about producing a quality product or service.

Producing videos for music, promotions, electronic press kits, entertainment and more has grow substantially in the past few years. For those videos that are targeted toward consumers, 22% of video viewers make a purchase, 25% of video viewers visit a store and 23% of video viewers request more information. Adding video to your website will help increase your site’s ranking on most search engines. So, when your potential customer visits your site, you want your video to look as good as it can be. Even after investing the time and money to create an outstanding video, it can be destroyed by bad video compression.

Here is a recent video that we produced for WEVA International. Even though the series is targeted towards wedding & event videographers, it contains information that’s valuable for both people in the video production industry and those that work with them.

WEVA News podcast interviews Final Cut Pro guru, Larry Jordan about his weekly live webinars and tips about compressing video for the web.

What is an EPK?

admin — Tue, 27 Oct 2009 23:56:23 +0000

An EPK is also known as an Electronic Press Kit. EPKs can be distributed as a DVD, CD, flash-drive, e-mail or via web sites.They are used mostly for films, music and video games, but they can also be used by corporate America.

The most exciting part of producing EPKs for me is getting the stories that occur Behind the Scenes of film and music. Sometimes people interchange the terms Behind the Scenes and EPK, but actually the BTS and the “Making of” is just one part of the kit. The Electronic Press Kit for a film can also contain the trailer, video clips of scenes from the film, interviews with key cast and crew, a synopsis of the film, a list of credits and publicity contact info.

More and more EPKs are going online. Independent filmmakers and recording artist are using social networking sites such as YouTube, Facebook and MySpace to promote themselves. This not only cuts down costs such as DVD production and duplication, but it also provides a “green” method of distribution. Provided of course that they used “recycled bits”.

It is also important that the EPKs are produced, shot and edited by skilled personnel. In some cases, the film producer or director will assign the job of shooting the behind the scenes to a production assistant or an intern on the set who has little or no knowledge of how a video camera works or who don’t understand how to find and construct a story.

This blog will share not only my experiences as an EPK Producer, but also include insight from other professionals who are producing, shooting, editing and appearing in EPKs.

Popularity: 100% [?]