Comments on: Learning from others’ mistakes

By: Charlotte Miller

Charlotte Miller — Tue, 26 Jan 2010 20:33:59 +0000

Please don’t take this the wrong way. I think your overall ideas are fine but you might want to put a little more thought into your next posts. I say this because it seems like your writing style has gone downhill a bit as opposed to your previous posts. – C.

By: matte black cars

matte black cars — Wed, 13 Jan 2010 02:13:16 +0000

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By: Brad Schwarzenbach

Brad Schwarzenbach — Thu, 12 Nov 2009 09:01:04 +0000

Bruce,

Thanks so much for reading and getting my post about Honda’s Let it Shine campaign.

I think you are right on. Well-executed corporate behind-the-scenes video is about the humanity of it. It’s endearing. There shouldn’t be a “message,” per se. It’s not an extension of the larger campaign, it’s a fun afterthought, even if it has been thought out.

This may sound like it trivializes it, and yet, these videos can be very powerful in that by endearing themselves to the viewer, they gain trust and this ultimately can influence buying decisions. Thus making the video incredibly influential.